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The Plug-in

COTA SA’s social enterprise The Plug-in, is a specialist market insights operation which connects older people with industry, government and researchers to better meet the future needs of the growing 50+ market.

older person with leaves in background

Influencers of modern ageing

If you want the power to influence the future of ageing, The Plug-in offers you the opportunity to work alongside industry, government and researchers to share your lived experience and improve, services and products that will better meet the diverse needs of older people.

Join The Plug-in to contribute your insights to the areas that matter most to you and other older South Australians.

  • Participate in workshops, surveys and interviews
  • Opportunities to share your lived experience with tailored support and training
  • Input into product testing, service design and development

Visit The Plug-in

Have your say

Visit the projects page on The Plug-in website for all the latest opportunities to contribute your lived experience in workshops, surveys and interviews.

See Current Projects

It’s nice to know that by contributing, you’re helping other people.

Helen, Member of The Plug-in Community

Tap into our network of influencers

If you’re from an organisation that wants to gain valuable insights and understand your older customers at a deeper level, then connect with us — we’re ready to partner with you to transform your product or service offering to meet the changing and diverse needs of people aged 50+.

The Plug-in offers support and guidance through:

  • Full-service research activities, including surveys, workshops, focus groups and interviews complete with actionable insights reporting.
  • Participant recruitment and relationship management of people aged 50+ placed into your own research project (including clinical trials).
  • Recruiting people aged 50+ with lived experience, including niche segments for committees and advisory boards.
  • Advice, support and development of community engagement strategies and public policy.
  • Customer satisfaction, including benchmarking and tracking.
  • Tailored research translation services including consumer facing resources and research summary videos.

You do some seriously amazing work with a community that clearly love being involved.

Sean Greely, Founder and CEO, Care-Konnect

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