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The Plug-in

COTA SA’s social enterprise The Plug-in, is a specialist market insights operation that gives older people an influential voice to help industry, innovators and researchers better meet the future needs of the growing 50+ market. Join The Plug-in today.

older person with leaves in background

COTA SA’s social enterprise The Plug-in, is a specialist market insights operation that connects older people with business, industry and researchers. We give older people an influential voice and enable clients to innovate and improve products, services and policies for the growing 50+ market.

Influencers of modern ageing

If you want the power to influence the future of ageing, The Plug-in offers you the opportunity to work alongside industry, innovators and researchers to help create technology, products and services that will better meet the future needs of older people.

Join The Plug-in to help solve the problems that matter most to you and others like you.

  • Workshops, surveys and focus groups
  • Product and service design and development
  • Product testing and feedback.

Have your say

Visit the projects page on The Plug-in website for all the latest opportunities to be part of workshops, surveys and focus groups.

It’s nice to know that by contributing, you’re helping other people.

Helen, The Plug-in influencer

Tap into our network of influencers

If you’re from an organisation that wants to gain valuable insights and understand your older customers at a deeper level, then connect with us — we’re ready to partner with you to transform your product or service offering to meet the changing needs of the older demographic.

The Plug-in offers:

  • A fresh approach that delivers streamlined and tailored recruitment of participants that can add value to design and innovation processes
  • An opportunity for ongoing relationships with the community
  • Deeper dives leading to a deeper level of understanding about what’s important to older people
  • Access to specialist support in developing and facilitating design and innovation processes
  • Accelerated design and development phase and prototyping
  • The ability to hit the mark (and market) quicker; and early exposure to potential ambassadors.

You do some seriously amazing work with a community that clearly love being involved.

Sean Greely, Founder and CEO, Care-Konnect

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